Illustration of human evolution progressing toward deliberate action, with signposts for consequence and action, set against animals representing evolutionary history and risk

Looking Back in Time

The artwork contrasts how different species engage with the same fundamental act — eating — while reflecting the varying cognitive demands placed on them by evolution. From instinctive consumption to abstract planning and foresight, the image illustrates how food sourcing and survival pressures have influenced the development of attention, memory, and intelligence over time.

Five framed scenes showing a human, a cat, an elephant, a stegosaur, and a wasp eating, each depicted with different levels of awareness and surrounding imagery.

Abstract Senses

This artwork explores how Homo sapiens compensate for relatively modest physical senses by developing abstract ones. Through symbolism, numerical reasoning, and shared representations, humans perceive patterns and quantities that lie beyond direct sensory experience — not by superior biology, but by cognitive extension.

Three framed scenes: a human standing on a mountain holding a symbolic banner, a large field of sheep arranged in a grid, and a chimpanzee attempting to count small objects on the ground

Climbing the Stairs: How Bias Really Works

This artwork represents how humans acquire complex skills through repetition and learning. As tasks become familiar, conscious effort gives way to bias — not as error, but as an efficient shortcut that enables fluent action. The presence of the child highlights how such bias is learned over time rather than innate.

Abstract image showing a man standing before a complex tower of staircases, alongside a woman playing a violin while a child watches and holds a smaller instrument.

Abstract Feelings and Abstract Senses

This artwork highlights the contrast between the physical limits of the human brain and the vast scope of what it can represent. Within approximately 1350 grams of tissue, humans generate abstract feelings and senses that allow them to model time, space, meaning, and consequence beyond immediate sensory input.

Abstract image showing a human brain resting on a balance scale opposite a weight marked 1350 g, set against a star-filled sky and dawn clouds.

Motivation

This artwork illustrates how the same expenditure of effort can lead to radically different outcomes depending on intent and direction. Brute force sustains motion, but motivation aligned with a desired consequence allows effort to compound over time rather than repeat endlessly

Two framed scenes: Sisyphus pushing a large stone uphill, and a person planting a seed while envisioning a future outcome represented by a car.

The Social Knowledge Base

In modern society, the gavel symbolises the ritual and protocol through which laws are enacted and order maintained. It embodies the idea that the pen — words, law, and knowledge — wields greater and more lasting power than the sword.

A judge’s gavel resting on a wooden block, symbolising the power of law and reason over violence.

Potential

Banner image for Exploring Relativity. The artwork depicts a man adjusting a small torch bulb along two parallel wires, recreating a classic slide-wire potential experiment. The glowing idea-bulb above him symbolizes the shift from physical observation to abstract understanding. The image illustrates how both electrical potential and Einstein’s relativity depend on reference frames, mirroring the book’s theme that human abstractions and perspectives shape what we perceive.

A man sitting at a table sliding a small torch bulb along two parallel wires in a dark, ethereal setting, with a glowing lightbulb representing an idea floating above his head.

The Subliminal Way We Go Through Life

This artwork presents a rural couple — the farmer holding a pitchfork and his wife standing beside him — in front of their wooden farmhouse at sunset. Behind them stands a medieval knight in armour, holding a bag of money. The image reflects the core message of The Subliminal Way We Go Through Life: that ordinary lives are shaped by unseen forces of hierarchy, wealth, and power. The knight symbolises the structures operating behind society’s surface, while the couple represents everyday citizens navigating the world shaped by those systems.

A farmer holding a pitchfork and his wife stand in front of a wooden farmhouse. Behind them, a medieval knight in armour holds a bag of money, symbolising hidden power and wealth

Taking Responsibility

This artwork shows a businessman getting up after a stumble and brushing himself down while another man stops to offer help. It illustrates the core message of taking responsibility: getting up after setbacks, accepting reality, and taking the next step — with help when needed.

A businessman gets up after stumbling while another man offers help, symbolising responsibility and support.

Fishing for complements

This artwork shows a fisherman baiting his hook with a “Love It” emoji. It illustrates the core message behind Fishing for Compliments: we often look to others for confirmation and justification, instead of grounding ourselves in purpose and meaning..

A fisherman baits his hook with a “Love It” emoji, symbolising the act of seeking approval rather than purpose.

Peter and Fermi

This artwork shows an old man prying the last coins from a world-shaped piggy bank. It reflects a recurring pattern in intelligent systems: success drives optimisation, optimisation drives extraction, and extraction continues until the system itself is compromised. In this sense, wealth is not the failure—unchecked optimisation is. A subtle echo of the Fermi Filter, where civilisations may not collapse from malice, but from efficiency carried too far.

An old man carefully pries the last coins from a world-shaped piggy bank, symbolising optimisation pushed so far that the system itself is left empty.
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